How often should I send a newsletter?

Across the Newsletrix corpus, the median is 1.4 sends per week. B2B SaaS sits at 1.0, ecommerce promotional brands at 2.5, creators at 1.0, daily-news media at 5.0. Your right answer depends on niche, list size, and content type - the recommender combines these into a specific number.

Median values refresh quarterly from the Newsletrix corpus. Last refresh: Q1 2026. List-size adjustments come from observed unsubscribe-rate elasticity in the same dataset.

Yes - 100% client-side, no signup.

📅 Cadence calculator

Send frequency recommender

Three inputs - niche, list size, content type. One output - your optimal cadence, with three concrete weekly schedules and a burnout-risk flag.

Niche-calibrated Burnout flag Browser-only

Niche

List size

Primary content type

FAQ

Frequently asked questions

What's the median?

~1.4 sends per week across the corpus, but it varies sharply by niche.

Will I burn out my list?

The recommender flags burnout when inputs imply >3x the niche median.

Where is the data from?

The Newsletrix corpus, refreshed quarterly. Last refresh: Q1 2026.

Free?

Yes - 100% client-side.

Understand the methodology

How often should you send your newsletter? Real benchmarks by niche

Data-backed send frequency benchmarks by industry niche: B2B SaaS, creator, ecommerce, media, fintech, and developer newsletters all have different optimal cadences.

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