🪝 Hook score

Newsletter hook tester

The first 100 words decide everything. Paste yours, see the strongest pull, the drop-off risk, and a single 0-100 score.

0-100 score Sentence ranking Browser-only
FAQ

Frequently asked questions

Why 100 words?

It's the threshold above which engaged readers usually finish the email. Below it, every weak sentence costs you readers.

What does it measure?

Verb strength, sentence variety, reader-centric framing, specificity, and presence of a question or numeric hook.

How is it different from readability?

Readability scores any prose. The hook score is opening-specific - a perfectly readable but sleepy intro still scores low.

Free?

Yes, in your browser. Brand-voice rewrites are in-app on the free Newsletrix tier.

Related reading

Learn more

Understand the methodology

The first 100 words decide who keeps reading

Why the hook in the first 100 words determines scroll depth and re-open rates, and the structural patterns of high-performing newsletter openings.

Read the guide →
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